The Miami spring collection photo shoot

Posted on 21. Mar, 2011 by in Men's Fashion

Take a look at these photos. Shorts and short sleeves. Wind blowing through the model’s hair. And sun basking on their shoulders. Looks like it must have been 85 and sunny, right?

Wrong. Dead wrong.

Our latest photo shoot off the coast of Miami was anything but warm. Sure, historically it’s warm in mid-January in southern Florida. But, not on this day. On this winter day in paradise, it was 36 degrees with a  30-knot wind howling off the Atlantic.

Not ideal for photo shoots with spring clothing.

But, our models, Chris and Allison, were real troopers. They toughed it out while the rest of us threw on our parkas, stocking caps and fleece-lined mittens. Yes, it was that cold on the water.

Regardless, the photos really tell the story. What looks like a beautiful summer day was quite the opposite. And that’s what I’ve learned about photo shoots like this one, over the years. There’s a lot of behind-the-scenes work that goes into these shoots. Art direction. Lighting. Working with models. And weather is often a complicating factor. But, none of that shows up in the final shots. And that’s the beauty of what these folks do.

With that, I’ll leave you with a few shots from the new spring collection. Enjoy!






























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One Response to “The Miami spring collection photo shoot”

  1. Mike

    29. Mar, 2011

    Looks pretty warm to me. Except for the ski gear.